Strategy & Experience Design

24 ECTS

Strategy & Experience Design (SED) track is designed to provide students with an understanding of basic methods for producing and designing digital media products and services, concept and design processes, and strategic decisions related to digital media. The courses and business projects conducted during the summer are focusing on strategic design processes, user experience design and visual prototyping in digital services.

Strategy & Experience Design courses follow a three week sprint structure, which helps to form different types of course contents while supporting the business project course work.

Business Project

6 Credits 29 May – 1 September, 2017 Laura Sivula

Key Topics

Integration of the skills and knowledge acquired during prerequisite courses, Business Project workshops, Planning and conducting of business projects throughout the summer, Development of personal team-working skills and abilities.

Strategic Design

SED 1 47C58300
6 Credits 5 – 23 June, 2017 Juha Kronqvist

Key Topics

  • What is strategic design
  • Conducting design research
  • Distilling insights from data
  • Concept design
  • Business design
  • Understanding behaviour
  • Communicating your designs

Experiences that reach people through many different touch-points are discussed and discovered during the lectures. Design skills such as the ability to ideate, research, visualize and organize information is used to get a holistic understanding for design in strategic level. The hands-on work is information, end-user and technology driven. Focus is on design skills: research, ideation, visualization, and organizing information.

Course work is based on lectures and hands-on design work in the studio and on the field. Students are required to regularly report on the progress of their work.

User Experience Design

SED 2 47C58400
6 Credits 3 – 21 July, 2017 Juska Teittinen

Key Topics

  • How to present research
  • Design strategy in practice
  • Functional design
  • Emotional design
  • Usability principles and metrics

Based on the insights from the first phase, the groups will ideate the creative concepts towards the overall focus and design principles for the project. Skills and tools in this phase include for example paper prototyping, layouts and sketching, interaction design and visual communication.

Prototyping & Implementation

SED 3 47C58500
6 Credits 7 – 25 August, 2017 Anne Pasanen

Key Topics

  • Prototyping
  • Typography
  • Visual Design
  • Implementation
  • Adobe CC programs: Photoshop
  • Indesign
  • Illustrator

Prototyping and Implementation course aims to provide the students with an understanding of basic methods and techniques for producing and designing digital media products. During the course students will be introduced to Adobes programs as well as the basics of design, prototyping and implementation. The course is about actual doing, learning and designing.

Business Project

SED 4 47C48000
6 Credits 29 May – 1 September, 2017 Laura Sivula

Key Topics

  • Integration of the skills and knowledge acquired during prerequisite courses
  • Business Project workshops
  • Planning and conducting of business projects throughout the summer
  • Development of personal team-working skills and abilities.

The objective of the Business Project is to apply the theory learned during the conceptual courses in practice. The projects completed during the summer will be based on real-life needs of collaborating companies. The project weeks are dedicated to the project and events related to it. The participants will also be working on the project during the courses, especially on the lecture-free project days. The course will consist of workshops, group work, lectures and other events.

The course will start with Business Project workshop week, which purpose is to provide the participants with the necessary background for participation in ITP business projects. During this week, business project groups will have their first meetings with the client company. There will also be training for project work and participants will learn more about working in intercultural teams.

Requirements

  • 40%

    Previous studies (grades and efficiency)

  • 20%

    Work experience and IT skills

  • 25%

    Motivation and commitment

  • 15%

    Self-evaluation on strengths and weaknesses in teamwork

Lecturers

Juha Kronqvist

Juska Teittinen

Anne Pasanen